私は先代から「本物志向」の精神を受け継ぎ、良質の材料を吟味し、常に質の低下がないか気配りをしています。味の良さのほとんどは材料で決まりますが、もうひとつ忘れてはならないものは・・・「愛情」という名のスパイス。
私にとって「あられ」は子供のようなもので、大切に育ててお客様のもとへ、最高の「あられ」をお届けしたいと思っています。そして、全国に旅立って行った「あられ」たちが野田米菓の名前を広めてくれたらうれしいです。

Inheriting the spirit of “authenticity” from our predecessors, we have always paid meticulous attention to maintain a constant level of quality through careful selection of high-grade ingredients.
While the taste of a product depends largely on the ingredients used, yet another important factor that must not be forgotten is the element of “love .”
To us, arare rice crackers are like “children” whom we raise with much care, with the hope that products of the best quality can be delivered to our customers.
We hope that our “children,” after setting out on their journey, will help us spread the name of Noda Beika to the rest of Japan as well as the world.

Keiko Noda
President
Noda Beika Co., Ltd.

Ever since Noda Beika started manufacturing arare rice crackers some 80 eighty years ago, we have been producing in small quantities, while bearing in mind to reflect our customers’ voices in the development of new products. All of the products are manufactured in our own factory and sold mainly at the nearby retail store or through our online shop.
Our arare crackers are toasted thoroughly using an authentic stone oven to give a crispy texture. Also, our products are a healthy snack since they are not oil-fried and are therefore low in oil content.
Shiga habutae mochi, one of the most prestigious brands of glutinous rice in Japan, is used together with other ingredients that are 100% grown and produced in Japan, including shrimps, seaweeds, burdocks, and chili pepper.
Our specialist confectioners spend a week’s time to prepare the dough of arare, after which water content is removed gradually over three days to dry the dough. The final amount of moisture is then adjusted according to the climatic conditions.
We are also open to flexible arrangements for OEM production.

Noda Beika Co., Ltd.
Head Office
2565-1 Ozato Mutsuaicho, Tsu, Mie 514-0126, Japan
Tel.: +81 59-230-7772 Fax: +81 59-230-7773
E-mail: arare@nodabeika.co.jp